MEET STEVE SHATRICH
(330) 701-8646
steve@cfgleaders.com
Steve Shatrich is an experienced banking executive and principal authority in leading national sales teams, facilitating Breakthrough for Growth team building sessions, creating highly effective sales designs, and integrating teams into one culture to achieve Racehorse performance. Steve strives to live his purpose daily: To inspire and promote the leader within and to positively impact the lives of those he serves.
Steve’s banking career started in 1981 when he was asked to be a left fielder on the Firestone Bank softball team while in college at the University of Akron. When Firestone Bank was acquired by Bank One 9 months later, Steve became a commercial banking officer for Bank One, Akron. Steve left in 1986 to work for a client with Kenworth and Paccar Finance in the transportation industry as President of Brokers Investment Corp. He believes that the opportunity to think like a client made him better at serving clients when he returned to the commercial banking industry. In 1990, Bank One rehired Steve and sent him to Texas to open up offices during an acquisition where he encountered first hand material cultural differences. It is where he formed some of the most genuine relationships in his career and where Steve created his belief that no matter what industry one may work, we all are in the People business. Steve left as the Executive Vice President, National Director of Bank Markets for Banc One Leasing Corp. in 2000 to start CFG Associates, Inc., a business advisory firm serving commercial banks and organizations with expertise in sales design, strategic planning and cultural integration. The CFG journey created new relationships and successes that ultimately led back to leading teams in the corporate world. Steve invested time in his career as the Regional Sales Director for Sky Bank, Commercial Bank Managing Director for Key Bank, and National Director/Chief Growth Officer for PNC Equipment Finance. He recently retired from Huntington Bank as the President of Commercial Bank Markets for Huntington Asset Finance.
Steve has executive leadership experience in different organizations with different cultures and different sales designs. He has been part of 23 mergers and acquisitions. He learned early that integrating cultures into One Culture, One Team is the largest challenge and the key to any successful merger of talent. Steve took an interest in understanding the various sales processes and refining them after realizing that many were overly complicated and ineffective. Breakthrough For Growth seminars, Sales Outcomes by Design, and Executive Coaching and Mentoring are the tools successfully used by Steve in his leadership roles to grow teams, people and revenue. His vast experiences have led him to who he is today, a semi-retired bank executive with the tools to form the CFG Leadership Group and the willingness to share his tools with commercial clients and individual sales professionals on their journey to growth and success.
Steve Shatrich and his wife Jodi are residents of Jackson Township, Ohio. They are proud parents of Danielle, Maria, Jenna, and Nick. Steve recently earned the title of “Jedo” with the birth of his first grandchild, Lennox.
“We are all in the People Business…”
Gallup Award Winner-2013 PNC
Chairman’s Circle Award-2012-PNC
Extraordinary Performance Winner-2011-PNC
Chairman’s Award: Runner up-2010-KeyBank
Awards:
Disney Leadership Institute-1997
Senn-Delaney Leadership Facilitator-1998
Consultative Research and Design-1999
Breakthrough For Growth Facilitator-1995
Certifications:
Where Steve Can Help You Grow
Steve, a pivotal leader for 42 years, has positively impacted the growth for numerous publicly traded and privately held companies. His focus on fostering forward-thinking mindsets, driving new revenue growth and creating client experiences that matter have been foundational to achieving success. Breakthrough for Growth team building sessions lay the groundwork for lasting success, open to any organization aiming for a unified culture and a team strategic plan for growth.
As Connectors, we prioritize relationships, credibility and teamwork. Advocating for a simple, disciplined sales design, we enhance individual sales performance. Targeting the right markets with focused coaching and mentoring are the keys to improving sales effectiveness. Steve welcomes discussions on sales design. Your business is functioning EXACTLY as it is designed to function. Look to the design to function more effectively with a growth mindset.
We encourage organizations and individuals to strive for a higher level of achievement. Our Purpose is to inspire and promote the leader within each of us and to positively impact the lives of those we serve.
We believe that Everyone Impacts the Client and that we are all in the People business. We strive to make a difference in the lives of our clients each day by serving them with insights and ideas that can materially help set them apart from others in their industry. The Client Experience matters, and all of our efforts should be focused first on achieving Extraordinary Client outcomes... period. Past satisfied client interactions have stated the following:
“My introduction to your abilities as a motivational speaker and leader of Breakthrough For Growth strategies first occurred when I hired you as the keynote speaker at our national sales conference in Minneapolis. The event was highly successful, and I received many positive comments about your presentation from all levels of our organization. Your subsequent work in helping us achieve a strategic vision for our sales team, redesigning our sales process and working with individual sales executives to conduct breakthrough thinking were also successful. We tend to resist change and the greater the change, the greater the resistance. You succeeded in helping our sales force and our leadership team to buy into major changes to our sales and marketing processes. I will engage your services again, in short order.”
President, Firstar Equipment Finance
“I have had the pleasure of working with Steve Shatrich as a motivational speaker and financial advisor. His experience and personality assisted my company with building a shared vision with a detailed strategic plan. The Breakthrough For Growth session which Steve conducted was focused on teambuilding and the development of issues which have prevented my company from achieving our vision. The feedback from the participants was extremely positive and centered on personal and corporate growth. Steve's approach allows everyone to relax, absorb the information and be part of all discussions. Steve's program was truly everything we could have hoped for in order to motivate my team.”
President, New York Commercial Finance Company
“What an outstanding job you provided during our multi-day Breakthrough For Growth session. To involve everyone in the company from all levels was an excellent strategy that harvested the best and most valuable information we could collectively offer. I feel we are well on our way to growth due to the language tools you provided and feel grateful that you were instrumental in our corporate "Breakthrough".”
Founder and CEO, New York Technology Company
“Steve, my staff and I wanted to thank you for the effort and enthusiasm you applied to our Breakthrough For Growth session. The entire company is more focused than we have ever been. Your seminar has enabled us to more clearly define and develop our core values, goals and vision. The structure of the session coupled with your extensive background as a banking executive were a great mix and I look forward to a follow up session.”
President, Austin, TX Financial Services Firm